Do not assume global IP is out of reach. The creative and commercial frameworks behind leading international franchises offer practical, transferable strategies that can be applied more directly than most expect, enabling your work to scale further and generate greater market value.

 

The panel “How Do Strategic Decisions and Storytelling Come Together to Build Global IPs?” brings together leaders in global marketing, content strategy, and distribution to explore how projects can be developed not only to resonate creatively, but also to grow across markets, platforms, and audiences. Through industry insight and real world experience, the conversation will examine what it takes to build IP with lasting international value. 

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Together, we’ll explore 

• How do globally successful IPs balance creative storytelling with commercial strategy? 

• What makes a story resonate across different cultures and international markets? 

• How can independent creators structure their projects to compete on a global level? 

• How do marketing strategies differ between high-budget and low-budget productions, and between original IP and established franchises? 

• What are some key practices or areas that indie filmmakers often overlook that could significantly increase the commercial value of their work?